Digital marketing allows small business owners, like ourselves, to carve out a niche with a much smaller advertising budget than your larger competitors. When managed effectively, it gives you laser-focused control over where and how you spend your money. When you have this kind of control and the data to support decisions, you make smarter ones. There are many digital marketing services available, but how do you know which one will work for you?
At Acorn Digital Marketing, we’ve been creating digital marketing strategies for small business owners on Cape Cod in Falmouth, Sandwich, Barnstable, Dennis, Yarmouth, Harwich, and Orleans. Below is a summary of what our services include and how we work with you to create an effective digital marketing campaign.
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Email marketing offers you the best bang for your digital marketing buck. It’s one of the most effective communications tools to connect with your customers. We create a compelling offer on your website to join your email list, an attractive email template design for your communications, and a promotional program for your loyal customers. We customize an email calendar and set up your email marketing campaign. We are a partner with Constant Contact (note to self -add constant contact logo and referral link).
If you rely on your website to bring in business, then content marketing will work well for you. By creating blog posts and articles that answer your customer’s questions, we’ve discovered, is the most effective use of content marketing. You gain customer’s trust, show your authority in your field, and drive more customers to your website. We create a branded learning center and or a blog on your website. Then we teach you how to find popular keywords search engines like for your business and show you how to post articles to WordPress. If you don’t have the time, you can leave it to our professional writers to create the articles for you.
Social Media Marketing
As a small business owner, you can use social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. However, it can be a confusing, frustrating, and ineffective use of time and money if you’re not using these platforms correctly. We use analytical tools to measure your social media success. We look at where you are, where you want to go and create a path to get you there. We customize your social media channels, set up a social media calendar, and provide you with some insider marketing tips. You can either run the campaigns yourself or hire us to do it for you.
Search Engine Optimization
Search engine optimization is an essential part of your digital marketing program. Our strategy places your website in front of your customers on the search engines. We analyze which keywords perform best for your business, look at your competitors, and then strategically add keywords throughout your website to reach your target audience.
our digital marketing process
We fine-tune our process as technology, trends, as digital marketing changes. We design a strategy with the best tools available for your business or organization. Here is the short version of our process.
Step 1: Where are you now?
We will look at your website activity and see how many visitors visit your website, where they are coming from, what pages they are going to, are they staying on your website or leaving, how they are finding your website, and the location of your visitors (are they local or distant). All of this information helps us to determine if your website activity is increasing, decreasing, or staying the same plus it tells us what is working and where improvements need to be made.
Step 2: Website Analysis
After reviewing your website activity, we take a closer look at your website to see how the website engages with the visitor, what call to actions ( an instruction to the visitor designed to provoke an immediate response, like “call now”) you have, and if your content answers peoples questions about your products or services. Then we look at your search engine ranking, how well your website is optimized for search engines and load speed, and the keywords you are using. Are they what people are using and are you able to achieve a high ranking with your keywords?
Step 3: Digital Marketing Report
We gather all the information from steps 1 and 2 and put them into a visual report for you. We show you where the problems are occuring on your website and provide you with solutions and a plan to reach them.
Step 4: Implementation
Here is where all the pieces of the puzzle fit together. Based on our digital marketing report we roll out improvements on your website and digital marketing channels. For example, we will create clearly defined calls to action and specific ways for people to engage with your social medial channels.
Step 5: Assessment of changes
Within a few weeks you will see an increase in conversions on your website and digital marketing channels. Our analytics will help us fine tune your digital marketing program to achieve maximum efficiency.
I originally contacted Eric for 2 reasons; 1. I was frustrated with my prior “web guy”, and 2. His local contact phone #, because I prefer local people. Anyhow Eric was a pleasure from the start, I confess I’m a little quirky and he adapted to my style and needs with grace and diplomacy. He is always available and full of great experienced ideas THAT work! Recommend him 100%,