- 3230 Main St. Barnstable, MA 02630
- 508-364-7402
DIGITAL MARKETING
Our digital marketing services bring your website, search presence, email, social media, and advertising into a clear plan. We help you choose priorities, create useful content, and connect your marketing to the next step you want customers to take.
Let’s Talk Digital Marketing ↗Clear goals. A realistic budget. One coordinated plan.
PRACTICAL HELP FOR YOUR BUSINESS
You do not need every marketing channel at once. We review your customers, offers, existing activity, and available budget, then recommend a manageable starting point. Each campaign should have a clear audience, message, destination, and way to review what happened.
We discuss what you sell, who buys it, and where your current inquiries come from. We review your website and existing campaigns, identify gaps, and agree on priorities. The result is a focused scope with clear responsibilities rather than a list of disconnected activities.
Reach people searching for the services you offer with a carefully scoped advertising campaign. We plan the audience, search themes, message, budget, and landing page, and review conversion tracking where applicable. Advertising spend is separate from setup and management fees unless stated otherwise. Read Google’s guide to getting started with Ads for an introduction.
Keep in touch with customers through useful updates, seasonal promotions, and newsletters. We help organize the message, build the campaign, and define a review process before sending. We work from your permission-based audience and agreed platform, rather than treating email as a one-time blast.
A helpful article, seasonal offer, or recent project can support your website, email, and social posts. We adapt the material for each channel and link it to a relevant next step. Explore social media management for ongoing publishing support.
Text messages can suit timely announcements for customers who have chosen to receive them. We help plan the use case, message, audience, and sending process. Platform costs, message allowances, consent arrangements, and any ongoing management are defined before launch.
We can help identify repeatable tasks where AI-assisted drafting or connected tools may save time, such as turning an approved promotion into several content drafts. We define the tools, access, review points, and handoffs first. Customer-facing content still needs appropriate human review.
PERSONAL SERVICE. STRAIGHTFORWARD ADVICE.
Work directly with Eric Grossman, owner of Acorn Digital Marketing, to choose priorities and understand the plan. We explain which tasks we will handle, which decisions need your input, and how results will be reviewed. Your budget and available time shape the scope from the beginning.
Based in Barnstable, MA, Acorn Digital Marketing has helped small businesses and nonprofits since 1999. We work with clients across Cape Cod and beyond.
Discuss Your Business ↗HOW WE WORK
We discuss the customers and work you want more of, review current activity, and select a manageable first goal. We agree on budget, scope, account access, and what a useful result would look like.
We develop the content, creative, and destination page needed for the agreed channels. You approve business details and offers, and we check the customer’s next step before launch.
We review the available campaign and inquiry data, explain what it can and cannot show, and recommend adjustments. The next step might be refining the offer or landing page rather than simply spending more.
DIGITAL MARKETING
$350
One-time setup
Get your campaign ready with keyword research, location targeting, ad copy, and campaign settings tailored to your business. Advertising spend is separate; ongoing management is quoted to match your needs.
Discuss This Service ↗$350
One-time fee
Help local customers find and understand your business. Includes a review and optimization of business information, categories, services, description, and website links, plus guidance on photos and reviews.
Discuss This Service ↗$350
One-time setup
Create a professional starting point for your social media presence with business information, profile and cover images, contact details, and website links. Platforms and setup scope are agreed before work begins.
Discuss This Service ↗Other digital marketing services — custom quotes
AI search visibility, ongoing Google Ads management, email marketing, content creation, and marketing automation are priced around your goals, scope, and budget. Let’s discuss your marketing goals →
YOUR QUESTIONS, ANSWERED
Start with a clear offer, a website that explains it, and an easy way to contact you or buy. Then consider where your customers already search or pay attention. We review those basics before recommending advertising, email, social media, or a wider content program.
Not necessarily. You may need a one-time review, a campaign setup, or help with a specific promotion. Ongoing work is useful when there is a clear plan and enough activity to support it. We define the deliverables and review arrangements before recommending a continuing service.
Advertising spend is separate unless your proposal explicitly says otherwise. Setup, management, creative work, and landing page changes may also have different scopes. We separate these costs so you can see what you are paying for and approve the budget before a campaign starts.
Yes. We can organize a campaign around one offer and adapt it for the selected channels. The wording, dates, and calls to action should agree, and links should lead to the right page. The scope identifies which channels and assets we will create or manage.
Not always. We first review the page that would receive the traffic. It should explain the offer, work comfortably on mobile, and make the next step clear. A focused improvement may be enough; a wider website redesign is recommended only when the existing site needs it.
Some repeatable steps can be automated, but the right workflow depends on your tools, access, and approval needs. We start with a specific task and map out where information comes from and who reviews the output. We do not assume that an AI draft is ready to publish or send without checking.
We agree on measures that fit the campaign, such as website visits, form submissions, calls, or other tracked actions. We distinguish platform activity from actual inquiries and sales. Where tracking is incomplete or customers use several channels, we explain the limits instead of assigning every result to one campaign.
Yes. A smaller budget works best with a narrower goal and a clear scope. We can prioritize one audience, offer, or channel, and identify which preparation matters most. We also discuss whether the available budget is sufficient for the proposed activity before recommending paid campaigns.