What is Pay Per Click?

Pay Per Click (PPC) advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Key platforms for PPC include Google Ads, Bing Ads, and social media advertising on platforms like Facebook, LinkedIn, and Twitter.

PPC allows for precise targeting of audiences based on keywords, demographics, location, and even behavior. It’s highly measurable and trackable, especially when integrated with tools like Google Analytics. PPC is flexible, offering control over budget, ad placements, and timing. It complements SEO strategies by enhancing visibility on search engines and driving traffic to a website. PPC requires ongoing optimization and testing to ensure maximum ROI and effectiveness.