Acorn Digital Marketing – Barnstable, MA
We know it can be daunting to find a website design agency that understands your business and can deliver extraordinary results within your budget. We’ve been around since 1999 and have 25+ years of experience designing websites for common industries on Cape Cod, such as dining, tourism, real estate, health care, home services, and professional services.
Unlike Wix, Squarespace, GoDaddy, or offshore website designers, we don’t use out-of-the-box design templates. We use our proven web development process to create an original, user-friendly, valuable, and informative website to attract your ideal customer.
Did you know that 76% of people who conduct a local search on their smartphone visit a physical place within 24 hours and 28% of those searches result in a purchase?* When we design your website, we know that people are looking for your local service or store. We use tools and techniques to promote your website locally to rank well on the search engines. In addition to your website, it’s vital for local search to create and optimize your Google Business Profile and encourage customers to leave reviews.
Before creating your website, we conduct a deep dive during our onboarding session and ask some difficult questions. For example, can you describe your business in only three words, or what is the purpose of your business beyond making a profit?
Then, we enter the discovery phase and research what questions, concerns, problems, and phrases people type into search engines or ask their voice-activated devices (a/k/a keyword research).
Armed with this data, we consider your ideal customer’s journey through your website. We create the names of your pages, the URL structure (the page name that uses keywords), and other technical information to rank you on the search engines.
While doing our research and technical wizardry, we ask you to write about your organization and services and explain why you’re the expert in your field. In the past, we’ve skipped this step and used AI to create our written content. However, we’ve discovered this is a big no-no! Sure, we’ll get your website up and running faster, but since it’s not original content, the search engines will either ignore your pages or not rank you very well. Being the entrepreneur you are, we know you’ll be up for the challenge of creating your content. If you’re not, we offer a content writing service to get the creative juices flowing.
