How Does Facebook Pixel Work?

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Although Facebook has gotten a bad wrap for not protecting your privacy, it has mastered how to provide businesses with significant data. The Social Network is always evolving, learning more about its users and what makes them react to marketing messages. They have created a variety of awesome tools, but one of the most useful ones has to be Facebook Pixel.

What is Facebook Pixel?

Facebook Pixel is an analytics tool that helps you measure the effectiveness of your Facebook ads. It gives you a better understanding of the actions consumers take on your website and helps you reach your target audience.

Why Use Facebook Pixel?

Reason # 1 – To Run Effective Ads

You can make your ads more effective by using Facebook Pixel. You can boost the quality of the ads you run by improving the targeting of the social media users who see them. You can make sure that your ads are seen by the people who are most likely to purchase from your website.

Reason #2 – To Create A Website Custom Audiences

Website Custom Audiences is how Facebook helps you retarget website visitors. When you install Facebook Pixel, it tracks actions of visitors on your website who are logged into Facebook at the same time. It documents the pages on your website that they visit, which ones they don’t visit, and the day and time they visit. Having access to this data allows you to advertise to very targeted groups of people.

Examples of those types of groups of people are:

  • People who have visited a specific page on your website
  • People who have visited your website in the past 24 hours
  • People who have visited your website in the past 180 days but have not been back in 30 days

Reason #3 – To Remarket Your Products or Services

Facebook Pixel’s tracking data allows you to show targeted ads to people who have already been to your website. The great thing about this feature is that you can later show people an ad for the exact product that they added to their shopping cart, but did not complete the purchase.

Reason #4 – To Create Lookalike Audiences

Facebook has the capability to use its targeting data to help businesses build a lookalike audience, which is people grouped together by similar interests, demographics, and consumers who have already visited your website. This helps you expand your potential customer base.


Facebook Pixel is an extremely compelling tool and it will help you develop a strategy that meets specific business objectives and help you understand how to properly engage with existing customers and gain new ones. Even if you’re not going to start advertising immediately, installing Facebook Pixel will help you discover how consumers are engaging with the content on your website.

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