SOCIAL MEDIA MANAGEMENT

Social media management that keeps your business in the conversation.

Our social media management service helps you stay visible without having to invent a new post every day. We plan, write, design, and schedule useful social content around your services, customers, and real business activity.

Let’s Talk Social Media Management ↗

A clear plan. Content you can review. A manageable routine.

Social media management illustration with a phone, scheduled posts, and a content calendar

PRACTICAL HELP FOR YOUR BUSINESS

Give customers a reason to follow, remember, and contact you.

A useful social presence shows what your business does and answers the questions people ask before buying. We help turn projects, seasonal updates, helpful advice, and business news into a realistic publishing plan. The goal is consistent, relevant communication that supports your wider marketing.

A plan for the right channels

We review your audience, current accounts, available material, and goals before choosing where to focus. A small business rarely needs to be everywhere. We agree on the channels, posting frequency, and topics your team can realistically support.

Content planning & calendars

Plan around seasonal services, promotions, events, and the questions customers ask. A shared calendar gives you time to supply details and approve posts. We balance promotional messages with useful information that helps people understand your business.

Post writing & branded graphics

We turn your business updates into clear captions and graphics that fit your visual identity. We use your approved photos and information to keep the posts specific to your business. Graphic design support can help when your branding needs attention.

Scheduling & publishing

Once content is approved, we schedule it for the agreed accounts. We confirm access and the review process first, so responsibilities are clear. Time-sensitive changes, holiday hours, and last-minute announcements follow the turnaround arrangements in your plan. For Facebook and Instagram, Meta’s Business Suite lessons explain the available publishing tools.

Promotions that connect to your website

A social post works best when the next step is clear. We connect relevant posts to service pages, event information, or inquiry forms, and keep the message consistent with your email and other marketing campaigns.

Reporting & practical improvements

We review available measures such as reach, engagement, link clicks, and tracked inquiries. Those numbers help identify useful topics and opportunities to improve. We distinguish audience activity from actual business inquiries rather than treating likes as sales.

PERSONAL SERVICE. STRAIGHTFORWARD ADVICE.

A social plan built around your actual business.

Work directly with Eric Grossman, owner of Acorn Digital Marketing, to decide what is worth sharing and how often. We explain what we need from you, what we will handle, and how approvals work. Your knowledge of customers and current projects keeps the content grounded in real experience.

Based in Barnstable, MA, Acorn Digital Marketing has helped small businesses and nonprofits since 1999. We work with clients across Cape Cod and beyond.

Discuss Your Business ↗

HOW WE WORK

A clear process, with your input at each stage.

Review your accounts & goals

We discuss your audience, priorities, current accounts, and available photos or videos. Then we define the channels, content scope, approval schedule, and responsibilities.

Build & approve the calendar

We develop post ideas and draft content around your services and upcoming activity. You review business details, offers, and photos before the agreed material is scheduled.

Publish, review & adjust

We publish approved content and review the available results. We use what we learn to refine topics and calls to action, while planning ahead for your next season or promotion.

Social Media Setup

$350

One-time setup

Create a professional starting point for your social media presence with business information, profile and cover images, contact details, and website links. Platforms and setup scope are agreed before work begins.

Discuss This Service ↗

YOUR QUESTIONS, ANSWERED

Social Media Management questions, answered.

Which social platforms should my business use?

Start with the places your customers already use and the type of content you can provide consistently. We review your audience and goals before recommending a focus. Maintaining one or two useful accounts can be more practical than spreading a small budget across several inactive channels.

Do I have to provide photos and ideas?

Your project photos, business updates, customer questions, and seasonal knowledge are valuable inputs. We can organize them into post ideas and create supporting graphics. We agree on how much original material you will supply and whether photography or video production needs a separate scope.

Will I see posts before they go live?

Yes, we establish an approval process and a review schedule at the start. You check details such as pricing, service availability, names, and promotional terms. We also agree on how urgent updates and missed review deadlines will be handled so there are no surprises.

Will you answer comments and messages?

Only if community management is included in the agreed scope. Posting and monitoring are different tasks. We identify who checks messages, how often, and which questions need your input. Customer service issues and urgent inquiries should have a clear route to your business.

Are paid social ads included?

Paid advertising is scoped separately unless your proposal specifically includes it. Advertising spend is also distinct from content creation and account management fees. We discuss the audience, offer, budget, and destination page before recommending a paid campaign.

How will we know if social media is working?

We choose measures that fit the goal. Reach and engagement can show audience interest; website clicks and tracked inquiries are closer to business action. We review the available data with you and acknowledge where a sale or inquiry cannot be attributed confidently to a particular post.

Can you reuse my blog posts and email content?

Yes. A helpful article or promotion can become several shorter posts with a relevant link back to your website. We adapt the wording and format for the channel, keep offers consistent, and avoid repeating the same message without a reason.

Can you guarantee followers or sales?

No. Results depend on your offer, audience, competition, content, budget, and platform distribution. We can commit to the agreed planning and publishing work, explain what the numbers show, and adjust the approach. We do not promise a fixed follower count or sales result.