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Customer testimonials are a very important part of marketing because they carry more weight than sales tips or advertising. Positive feedback not only gives us great visibility to your product or services you sell but also helps other customers who do not know your business to gain enough first-hand knowledge about the benefits or advantages others have obtained.
This is why testimonials from customers who have been satisfied with the results are a very effective marketing technique to achieve the improvement of the convertibility of our website, that is, to increase the capacity of the website to achieve the transformation of the web service into sales, quotes or any other purpose we want to achieve.
So how do you find customers to provide you with testimonials? Read through these five tips below, and you’ll know for sure what next steps you need to take to get better customer testimonials to post on your website.
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Create customer surveys:
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Video testimonials and contests:
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Asking customers to give their opinion:
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Try to take advantage of all the social networks:
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In the case of a local company, it is important to take advantage of the close encounter: