Customer testimonials are a very important part of marketing because they carry more weight than sales tips or advertising. Positive feedback not only gives us great visibility to your product or services you sell but also helps other customers who do not know your business to gain enough first-hand knowledge about the benefits or advantages others have obtained.
This is why testimonials from customers who have been satisfied with the results are a very effective marketing technique to achieve the improvement of the convertibility of our website, that is, to increase the capacity of the website to achieve the transformation of the web service into sales, quotes or any other purpose we want to achieve.
So how do you find customers to provide you with testimonials? Read through these five tips below, and you’ll know for sure what next steps you need to take to get better customer testimonials to post on your website.
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Create customer surveys:
These are a great strategy to know a little more about your audience since it helps to get information and feedback from customers to improve marketing campaigns, not to mention that the result can be a great source of valuable testimonials.
You should create a survey about your business that includes a special space for feedback, and it is also appropriate to ensure that customers, when completing the survey, are clear that they are allowing the use of their answers as testimonials for marketing.
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Video testimonials and contests:
One of the most effective social tests for testimonials is video testimonials. People who do not feel confident about getting involved with the business, seeing customers share their positive and satisfying experiences, feel it gives them confidence and motivates them to get involved more safely.
Creating a contest for testimonials and offering a nice prize to the best video testimonial is a great way to collect a large number of video testimonials at one time. In addition to getting as many video testimonials as possible, you will be able to interact with your customers to keep it interesting, and not only that, but you will also avoid the expense and effort required to make a professional video.
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Asking customers to give their opinion:
To obtain good testimonials, you need to contact the customers who have been most satisfied and happy, to ask them to write a brief review of the service and/or product.
The contact with customers can be done directly, either by phone or in person, to ask them for the review, but, in case of an online store, you can use certain tools that allow you to request reviews from customers within the website, and thus present them right next to the image of the product. This way, users entering the website can read them while deciding whether or not to make a purchase.
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Try to take advantage of all the social networks:
Social platforms are used by customers or consumers as a kind of communication channel with brands, to express queries, criticism, complaints, as well as compliments. For this reason, we need to investigate whether customers have come to use social networks to highlight some positive aspects of the product or company, and thus be able to share it as soon as possible so that the company is more visible on the platform and that people want to know the product or company.
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In the case of a local company, it is important to take advantage of the close encounter:
If the company is a local business, it means that we must get customers in a certain region or a specific geographical area, and the location of the business is the meeting point between most of the customers and our company, this makes it important to take advantage of the meeting to know the customers in person.
Inviting the most satisfied customers to participate by approaching them immediately after they have finished experiencing the service they have been given will allow us to gather their fresh opinions and thus generate better testimonials that will be very valuable.
Finally, it is of great importance to keep in mind that to obtain positive feedback for your business, the solution will always be related to maintaining a close relationship with your customers. To do this, you must pay close attention to the interaction and the valuable and enjoyable experience of every customer.
Give these tips a try, and let me know which ones you liked the best. If you have any other tips for getting better testimonials for your website, please leave a comment below.
