THE ACORN BLOG

Website & marketing insights.
Practical advice. Plain English.

Helpful ideas for small business owners who want a better website, clearer marketing, and fewer technical headaches. Find straightforward guidance to help you decide what to do next—and what can wait.

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LATEST WEBSITE & MARKETING ADVICE

A web designer on a MAC building a WordPress website.

WEBSITE & MARKETING INSIGHTS

Can Facebook Page Replace a Website?

A Facebook page can support a business, but it has limitations as the business’s only online presence. Problem #1 – you need to invest a lot of time to keep your visitors…

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Illustrative photograph of community organization staff collaborating on a website.

WEBSITE & MARKETING INSIGHTS

3 Ways to Support Your Local Community as a Small Business

A small business can support its community through time, skills, donations, and useful partnerships. A manageable plan helps turn good intentions into consistent action. 1.…

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Illustrative photograph of a shop owner preparing a customer email newsletter.

WEBSITE & MARKETING INSIGHTS

Holiday Email Marketing Tips

Know Your Holidays The most important holiday season runs from early November to early January, a two-month promotional window that fuels profits for the whole year. Segment…

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A web designer on a MAC building a WordPress website.

WEBSITE & MARKETING INSIGHTS

Acorn Digital Marketing Named a Constant Contact Certified Solution Provider

A historical Acorn Digital Marketing announcement from October 2017 recognizing its Constant Contact Certified Solution Provider designation.

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A web designer on a MAC building a WordPress website.

WEBSITE & MARKETING INSIGHTS

2 Practical Ways to Make Your Website More User-Friendly

A useful website should help people find information and complete tasks without unnecessary effort. Clear content and straightforward navigation are practical starting points.…

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Cape Cod storefront website on desktop and mobile with an HTTPS address and a verification checklist

WEBSITE & MARKETING INSIGHTS

How HTTPS Supports a Secure, Trustworthy Website

Check HTTPS after an SSL renewal or hosting move. Test redirects, certificate warnings, contact forms, and booking or checkout on your business website.

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